January 27, 2019
[AUDIO] Speaker vs. Consultant
Sent by Jonathan Stark on January 28th, 2019
Today on TBOA, Rochelle and I ask the question:
Where are you on the spectrum between speaker and consultant?
Here’s the link:
Talking Points
- It’s important to clarify for yourself why you’re offering speaking services
- The difference between a speaker and a consultant who speaks
- How speaking provides challenges for the speaker
- The differences between subject matter expert speaking and inspirational speaking
- The overlap between speaking skills and consulting skills
- How to know which things to say yes to and what to say no to
- How speaking fits into your business model
- Finding a balance between performance and content
- Knowing what the audience needs to know and filtering out extraneous details
- Keeping track of your stories, findings, and observations
Quotable Quotes
“The expertise that I gained from doing client work is what I would base my talks on.” –JS
“I like the give and take of an audience, because it tests you in really good ways.” –RM
“Knowing where you fall – it’s a strategic decision. It’s going to decide what things you say no to, and it’s going to be saying no to a lot of things, and then you’re left over with the things you actually have time to do well.” –JS
“It’s helpful to understand where you are right now, because that will tell you what you need to do, and most importantly, which things to say yes to and which things to run screaming from.” –RM
Enjoy!
Yours,
—J